Disney approached Gruden with the concept of building a sustainable campaign to raise and maintain awareness for Disney Channel's Hannah Montana TV show and movie through an online experience that is unique to the Disney Channel website, while being flexible enough to carry across other brand identities.
Children can log on to the Disney Channel site and create their own magazine cover featuring Hannah Montana, or alternatively, themselves, with the opportunity to feature in the Top 20 Gallery and have their magazine cover rated by other users.
This is a great showcase for Disney Channel Australia as it is the first Australian commissioned and produced application that will go global for Disney Channel.
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